Strategic Content for Banking and Fintech BrandsDrive growth and build authority — No Hand-Holding Required

Content Creation Is More Demanding Than EverManaging content across multiple channels in complex, highly regulated industries like B2B banking and FinTech is no small task — especially when your team is already stretched thin.You need a writer who understands the industry, creates content that supports your goals, and drives engagement without adding to your workload.I’m Liz Froment, and for over a decade, I’ve partnered with financial services firms to create content that resonates with clients and reflects their expertise.I know how crucial it is to work with someone who can step in quickly, deliver polished work, and align with your team’s goals — while ensuring your content reflects the care and expertise your customers expect.Here’s what you can expect:• A writer who knows your industry, your audience, and your goals.
• Clear, compelling content that fits seamlessly into your existing strategy.
• A reliable partner who works independently, meeting deadlines without adding to your workload.Let’s make your content work harder — without creating more work for you.

Any of this sound familiar?

Content isn’t dead — it’s driving growth for the brands who get it right.What you need is a reliable content engine that generates strategic messaging across channels, builds authority, and drives leads.That doesn't always mean more content, but the right content, targeted and personalized to your customers.But without the right partner, it's an uphill battle. Do you:

See your traffic and leads plateau, leaving untapped revenue on the table?
Spend hours managing content instead of focusing on the strategies that win clients and close deals?
Struggle with freelancers who miss deadlines or fail to deliver content that aligns with your goals?
Rewrite content that misses the mark — whether it’s unclear, non-compliant, or disconnected from your audience’s needs?
Watch competitors gain an edge with content that clearly communicates their solutions and expertise?

Now, let's talk about your content strategy

What worked two years ago won’t bring in leads or clients today.AI and digital transformation is here to stay. So your content strategy needs to address your audience’s specific financial challenges while aligning with their business goals.Just churning out more content isn’t the solution. It needs to:

Speak to your audience’s changing needs and challenges.
Align with each stage of the buyer’s journey, from awareness to decision-making.
Provide the solutions your business audience needs exactly when they’re searching for them.
Deliver personalized solutions that build trust and guide your audience forward.

Here's HOW WE'RE GOING TO FIX THINGS

Your site is more than just a blog — it can be the go-to resource your customers trust for expertise, authority, and actionable insights (everything Google rewards and your clients value).Let’s turn your site into a resource library that helps your clients succeed with:

Industry Thought Leadership: In-depth articles exploring key trends and innovations that position your brand as an expert.
Whitepapers and Guides: Comprehensive resources designed to educate your audience, build authority, and generate leads.
Case Studies: Stories that showcase your clients’ successes, highlighting measurable results and how your products or services deliver value.
Content Updates and Repurposing: Giving new life to outdated blogs, whitepapers, or webinars by refreshing them with current data and repurposing them into new formats.
Email Campaigns and Newsletters: Tailored email sequences and newsletters that nurture leads, keep clients informed, and drive action.

I'm a pro at this. I’ll save you hours of research, writing, and editing while ensuring alignment on planning, review, and delivery.Let’s create a content system that keeps your message fresh, maximizes your resources, and builds trust with your audience.Whether you need support for a single project or an ongoing content strategy, let’s work together to create content that drives results for your business.

Some of my work

Title	Website
The Personalization Paradox: Can Banks Delight Customers Without Creeping Them Out?	The Financial Brand
Are Biometrics and Tokens the Key to Seamless and Secure Banking?	The Financial Brand
Exit Planning for Small Business Owners: The SBA Loan Advantage	First Citizens Bank
Secure Business Operations With Bank Fraud Prevention Tools	First Citizens Bank
Securing a Commercial Loan: What You Need and Need to Know	Eastern Bank
Financing Your Growth Through Asset-Based Lending	Eastern Bank
A guide to understanding 401(k) taxes	Thrivent
Social Security break-even point: What it is & how to calculate yours	Thrivent
Benefits of Bank Fronted Surety Bonds	Travelers
How CRE Lenders Can Better Manage Portfolio Data with Cloud Solutions	Built
How Low-code Development Keeps Insurance Ahead of the Curve	Mendix

This is just a sample of my work. If you’d like to see additional examples or discuss how I can create content tailored to your needs, feel free to reach out.

A Little About Me

Hi, I’m Liz, a Boston native (and yes, a die-hard sports fan — but I promise not to let that get in the way).Before becoming a freelance writer and content strategist, I spent years in corporate finance. From interning at a financial advisory firm to monitoring compliance for hedge funds, I’ve been immersed in the financial world.What does that mean for you? I bring a unique combination of industry expertise, SEO know-how, and marketing savvy to the table.I take those years of analyzing spreadsheets and complex reports and translate them into content that simplifies tough financial concepts. The result? Readers understand, feel confident, and trust your brand.

Let's Chat

Want to chat about your projects?Get in touch.Email me liz@lizfroment.com or fill in the contact form below.

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