About Liz

Liz Froment Boston freelance content writer

That’s me!

Hi there. I’m Liz Froment, and I’m a Boston based freelance content writer and strategist. Thanks for clicking over! On this page, I wanted to tell you a little bit more about me.

 

After college, I got my start in corporate finance, working in hedge funds and risk compliance for some of the biggest names in the industry.

 

A few years after the market crash, I decided to call it quits on the corporate lifestyle. I knew I wanted to work for myself and, more importantly, have the freedom to really explore my interests in writing and content marketing.

 

A few years later, whew what a difference.

 

Now, I focus on delivering high-level content marketing strategy for B2B brands that want to educate and add value to their readers. I love focusing in on technology especially in both marketing (MarTech) and finance (yup, I can’t quite get away from it!). My experience and training in finance plus my ability to break down complex information is really useful to brands who are looking to provide valuable information without getting too deep into the weeds.

 

I’ve also worked as a ghostwriter with a number of CEOs and executives. This helps them get content out on both their own sites as well as building their expertise via guest posts. While I can’t share my exact guest posting clients with you, I can tell you my work has been seen on sites like The Huffington Post, Search Engine Journal, Entrepreneur, Semrush, and Business2Community.

 

I’ve written a number of guides and in-depth explainers that cover topics. Here are a few examples:

 

reveal marketing guide

I authored this 25 page guide to reveal marketing for Scratch-It.

 

reveal marketing 101 zembula

I’ve written all of the content behind an updated and more interactive version of Reveal Marketing 101 for Zembula.

 

mastering-email

I wrote this course for Location Rebel, with a marketing funnel featuring a blog post (with content upgrade) and landing page for the product.

 

You can see more of my blogging content work by clicking on any of the following links:

 

 

And here are a few places I’ve been featured:

 

 

I’ve also authored and co-authored a few books about email marketing. So, if you’re looking for someone to help you with a book or ghostwrite a book for you, I have plenty of self-publishing experience. Check those out right here, or by clicking the My Books link in the menu.

 

I’m currently certified in both Email Marketing and Inbound Marketing from Hubspot, you can see them at the bottom of this page. I was also recently certified as a Marketing Strategist by CoSchedule (you can see that below too).

 

If my skillset sounds like something you need (I think you do), then give me a shout and we can get started. I especially love working with other local Boston area brands!

 

When I’m not going all in on content marketing (or watching the Red Sox), you can find my bookworm tendencies shining through. While all of my content for clients is created in around the B2B marketing world, I also have a blog dedicated to books. It’s just another way for you to see a real life example of how I can write for niche brands. So, feel free to explore it here, and don’t hesitate to get in touch if you have a book recommendation you’d love to share.