Hi there. I’m Liz Froment, and I’m a Boston-based freelance writer and content strategist.
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On this page, I wanted to tell you a little bit more about me.
After college, I used my background internship in financial advisory to get my start in corporate finance. I worked in hedge funds and risk compliance for some of the biggest names in the industry like State Street Corporation and KPMG.
After the fast-paced world of Wall Street, I moved into academia, working at both Harvard and Brown University in grant administration. So, I know the ins and outs of money and budgets from both the corporate world and the government.
All the while, I harbored a secret…I knew I wanted to work for myself. More importantly, I wanted to really explore my interests in writing and content marketing. Doing this has allowed me to combine my experience in finance with my love of writing.
A few years later and here I am!
Now, I focus on delivering high-level content for B2B brands.
My experience and training in finance plus my ability to break down complex information have been really useful to my clients. My clients work with me because they want a writer who knows the ins and outs of finance and can explain topics in a credible and engaging way.
As a content strategist, I can work with you to revamp your current content. That includes providing a content audit where I can review your old content for keyword and search engine optimization.
I can also help you create an editorial calendar that can improve your content focus and direction. A solid content strategy can help position your site as the go to resource for potential customers in your niche.
I’ve also worked as a ghostwriter for a number of C-level executives who don’t have time to write. Together, we can get content out on your sites and through guest posts on big name sites. This has helped my clients highlight their expertise.
I’ve also authored and co-authored a few books about email marketing. So, if you’re looking for someone to help you with a book or ghostwrite a book for you, I have plenty of self-publishing experience. Check those out right here, or by clicking the My Books link in the menu.
Where I’ve Been Featured
I’ve been featured on a couple of sites as a marketing expert, you can find some of those here:
Alright, you got me. As much as I love writing, it’s not the only thing I do. I make a little bit of time in my schedule for fun.
One of my big loves is travel. I was bitten by the travel bug during my study abroad semester in Amsterdam in college. Now, I travel off to Europe on a yearly basis to visit old friends and explore new places.
Since I am a Bostonian through and through I love my local teams. Fortunately, there are plenty of championship seasons to watch every year!
My other big love is reading. Talk to me for about 5 minutes and bookworm tendencies come shining through. I actually have another site just dedicated to books. If you’re a big reader and want to connect, you can check it out here.