“Writing a book” has been on the bucketlist of millions of people around the world. In fact, check out this fact:
“82% of people want to write a book.”
Now, the real question is, how many of those people actually start writing?
I’d guess the number is a lot smaller.
Here’s the thing though, today it really shouldn’t be.
It has never been easier to write a book.
Our friends at Amazon has made it possible for everyone to be an author. All you have to do is sit down and start writing.
Easier said than done, I know.
For those who have already written a book (or two), congrats. Your work is half done.
Yea, I know I said all you have to do is sit down and write. And that’s true, for the actual book writing part.
The book marketing part?
Well, that’s just a little bit more complicated.
It involves a lot of fancy worded marketing techniques like sales funnels, buyer personas and autoresponders.
The truth is getting more people to buy your book is not rocket science. But it does come down to doing one thing well.
Building your email list.
The problem is, a lot of authors spend all their time and energy focused on creating their book. And then when it comes time to actually market, they give Amazon the keys to the kingdom, sit back…
Lots of authors find success that way. But they can actually help the process more by doing a little bit of the heavy lifting on their end.
That starts with email.
If you aren’t already building an email list, you need to start doing it now.
Don’t know how? That’s ok, I’m going to tell you how to get started on building your email list right now.
Ready to get started?
Step 1. Offer Something of Value
Here’s where you need to start. You want to create an incentive that gets people clicking to get on your email list.
You can’t just “hope” someone will stumble upon your website and sign up to hear what you have to say. Those days are long gone.
Instead, give them something you know they will love.
For authors, you have a couple of options, things like a chapter of your book or a free copy of your book are good places to start.
Non-fiction authors will have a couple of more options here, you can give away anything that simply relates or enhances your book.
Step 2. Get an Opt-In Rolling on Your Site
Next, you’ll need an opt-in going on your site.
This is where you are going to start building your list.
Visitors are going to visit your site, LOVE your free gift and desperately want it so bad that they will immediately want to give you their email address.
Step 3. Create an Autoresponder Series
This is where you start cooking with gas.
A lot of authors have websites.
Some of them even have incentives and opt-ins.
Lost of authors have email autorespon…..oh wait. No, they don’t.
Here’s where you can get ahead of all the other authors who give away something on their site and then leave their subscribers hanging.
You do want to have your email list happy to buy your books, right?
That’s why you need to have the autoresponder series.
Step 4. Create a Newsletter
The autoresponder series is not the end of it! Good thing you are an author and love to write 🙂
At the end of your email series, you want to have a newsletter. Here is where you keep your readers up to date with what is happening on your website and with your books.
Keeping people in the loop is a good thing, it makes them far more likely to stay interested and click that nice “buy my book” link you’ll be dropping in there.
There you go, a simple four step approach you can use to start building your email list.
If you follow these steps, only in just the most basic steps, you’re going to be ahead of the game.
If you don’t, well then you might be at the mercy of Amazon. No one wants to have their sales suddenly plummet because of some new “rule” or “algorithm change.”
That’s why it really pays off to have your own author email list.
It’s not just for online marketers anymore!