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Millennials Love Venmo- Here's How Banks are Trying to Compete

Millennials Love Venmo: Here’s How Banks are Trying to Compete

If you’re above 50, there’s a very good chance you haven’t heard of Venmo. Or, if you’re a ‘hip’ (sorry) 50 year old, maybe you have heard of it, through your kids. The fact of the matter is a few years ago Venmo caught the attention of Millennials. We know how Millennials are driving smartphone usage among apps and mCommerce. […]

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The Growth of mCommerce (and Why FinTech is Watching)

The Growth of mCommerce (and Why FinTech is Watching)

For most people, there is one device they can’t live without. We spend most of our days within arms reach of it. It’s likely the first thing we reach for when we wake up and the last thing we look at before we go to bed. Any guesses? Your phone. Raise your hand if you’ve done any of the above […]

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Email Marketing Best Practices- Infographic Style

Email Marketing Best Practices: Infographic Style

It should come as no big surprise that I think email marketing is really important for brands. The data really helps to back this up. A study from HubSpot found that “59% of B2B marketers cite email as the most effective channel for generating revenue.” Email marketing does work. That’s a fact. And while it’s not as ‘sexy’ as a […]

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