Thoughts

The 3 Marketing Tools Every Small Business Owner Needs

The 3 Marketing Tools Every Small Business Owner Needs

Earlier this month, I was happy to be featured in this post on SoftwareAdvice.com titled 4 Things to Think About When Hiring a Marketer. Excellent Stephen Colbert gif aside, the article provides lots of valuable information for small business owners in particular on the decision to hire a marketing professional or not. It shouldn’t come as a massive surprise that […]

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4 Steps Authors Can Use to Build an Email List

“Writing a book” has been on the bucketlist of millions of people around the world. In fact, check out this fact: “82% of people want to write a book.” Now, the real question is, how many of those people actually start writing? I’d guess the number is a lot smaller. Here’s the thing though, today it really shouldn’t be. It […]

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How to Use HARO to get Media Mentions

There’s a tool I love for getting mentions on bigger sites and news outlets. It’s called HARO. It stands for Help a Reporter Out. Created by Peter Shankman, it helps connect reporters with people who can help them with stories. Sort of like outsourcing information. But, in a good way. For the longest time I had subscribed to the site […]

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