Business

15 Content Marketing Resources to Prepare You for 2018

15 Content Marketing Resources to Prepare You for 2018

There’s a lot of information about content marketing out there. And, let’s face it, not all of it is great. You can read 10 different posts and come away with 10 different thoughts on how to improve your content marketing. That doesn’t exactly scream confidence building, does it? No. That’s why I wanted to highlight with you some of my […]

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How to Build a Content Strategy Around the Right Keywords

How to Build a Content Strategy Around the Right Keywords

What comes to mind when you think of SEO (search engine optimization)? Is it something like you wanting to scream into the abyss? I don’t blame you. People love to make SEO seem really complex and tricky. For a lot of it, that’s true. Real SEO masters know all sorts of amazing things that can help you get your site […]

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How to Create a Customer Persona in 5 Easy Steps

Let’s face it, there are the sexy and fun parts of business and there are the boring (yet necessary) parts of business. Making money is fun. Creating customer personas is typically not so much fun. Unfortunately, you can’t make much of one without the other. This is one area where lots of brands fall short. When you ask “Who is […]

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