There’s a lot of information about content marketing out there.
And, let’s face it, not all of it is great.
You can read 10 different posts and come away with 10 different thoughts on how to improve your content marketing.
That doesn’t exactly scream confidence building, does it?
That’s why I wanted to highlight with you some of my most trusted sources of content marketing information. These posts and sites consistently share high-quality info on the state of content marketing right now.
Some of these are tools, others are tips, and still others are thought pieces. Regardless, I found them all really valuable and thought-provoking.
So, stop searching and keep reading. Hopefully, these will help you with your content marketing plans well into 2018.
If you want to get better at content marketing, look no further…
Content Marketing Resources
Great content isn’t just about finding the right words. Now, images matter just as much (and honestly, in some cases even more). With the rise of social media and the poised explosion of video content including visuals in your content marketing plan matters more than ever.
To say there are a million content marketing tools out there would be an understatement. There are tools for everything under the sun and you could spend days lost in the weeds of research before you pick something that might work for you. You can check out some of my favorite essential tools here.
One of the biggest things that get lost in content marketing today is that it’s about telling stories. Brands that want to connect with their consumers on a personal level need to drop the stodgy exterior and find emotion. This post highlights the brands that have been able to excel at tapping into emotion.
Search Engine Optimization (SEO) is something every marketer needs to pay attention to. The fact of the matter is search results matter. And, you need to know how to create content that balances just the right combination of speaking to your ideal customers and creating content around your keywords.
If your business is B2B then I hope the annual CMI and MarketingProfs report is high on your list of things to read. Each year, it’s jam-packed with highly relevant and important information on not only the state of marketing but in what areas brands are looking towards the future.
Sure, this post only tells you five things that you need to know, but the fact of the matter is these really do form the base of content marketing. If you nail these five things, you’re going to be in pretty good shape moving forward. So, don’t overthink and focus on what is important.
The marketing world is filled with potential landmines. It’s very easy for a brand to step in something that can have long-lasting damage. In this post, you’ll find the basics of what to avoid. Yes, most of them are common sense, but it never hurts to commit these to memory!
As your customers move through your sales funnel they are looking for different things. At first, it might be just to find out a bit about you, later on, it could be to find out those last bits of information before they buy. What’s important to understand is that at each stage of your funnel different content should be presented.
Believe it or not, but you can learn a ton of information about content marketing by following experts on Twitter. I follow the vast majority of ladies on this list and they never let me down with sharing content marketing resources, advice, or tips.
10.) After Writing 500+ Pieces of Content and Analyzing the Most Popular Content Today, This Is What I Learned About “Engaging Content”
There are two big problems with content today. First, there is an epic crap ton of content being created daily. So much so that there’s actually a term for what consumers are feeling ‘content shock.’ And second, a lot of it is kinda boring. While there’s not much you can do about the first, you can control the second. Learn how in this post.
A lot of content is about selling. And there’s absolutely nothing wrong with that. After all, brands need to sell stuff to survive. But, so much content really lets you know they are selling something. That’s not a great way to build trust and inspire engagement. Instead, learn how to create content that isn’t like everything else out there.
What would happen if instead of writing more and more content, you focused on writing content that knocked it out of the park every single time? Welcome to the less is more content strategy. While content marketing was all about pushing as much out the door as they could every few years, now times are different (thankfully).
Content Marketing Institute Founder Joe Pulizzi is basically the godfather of content marketing. So, when he speaks, I make sure to listen because he’s really tapped into the industry. In this post, he shares what he’s looking out for as we head into 2018.
I’m so in love with the idea of topic clusters that I’ve started using it on this blog (did you notice?). I think it’s a great content strategy for most brands who want to be hyperfocused on creating a content library of information that will speak directly to their target customers.
Stuck on how to create more content for your blog that is proven to actually get people engaged and interested? Well, look no further than this post. The team at Sumo has found that there are only 10 types of posts that need to be written. Suddenly makes planning that content calendar easier, right?
I don’t want to go over the top and give you a million different posts because honestly, that would just be contributing to the amount of stuff you have to read.
So, I’ll keep it simple. I got a lot of each of these 15 posts, and I hope you will too.