It should come as no big surprise that I think email marketing is really important for brands. The data really helps to back this up.
A study from HubSpot found that “59% of B2B marketers cite email as the most effective channel for generating revenue.”
Email marketing does work. That’s a fact. And while it’s not as ‘sexy’ as a few content marketing tactics you see floating around today, it’s really not going anywhere for the foreseeable future. So, the sooner you can start implementing an email marketing strategy, the better off you’re going to be.
But, some brands, especially in the B2B realm aren’t embracing it fully. Just because you aren’t talking to a customer who is ready to walk into your store and buy now, doesn’t mean email marketing won’t work for you.
In the last few weeks, I’ve shared a mini series on some email marketing best practices:
- Getting Started with Email Marketing: The Ultimate Guide
- Autoresponder Crash Course: 3 Campaigns to Get You Started
- Get Your Email Funnel Set Up in 5 Easy Steps
Each of these posts (I hope) have been able to get you a bit closer to getting your email marketing funnels up and running.
Infographic: Email Marketing Best Practices
Recently, I came across this great infographic from Salesforce. For all you visual learners, this basically distills everything I spent lots and lots of words explaining.
It covers all of the main best practices you need to keep in mind when it comes to any email you get ready to send out from your business.
Take a look:
Remember, you don’t need to be an email marketing expert to see a dramatic change in your results. An increased open rate of just one or two percent can lead to more sales. More often than not, there are only a few tweaks you have to do to to your emails to start actually seeing results.