I know a lot of online entrepreneurs who are fantastic bloggers, brilliant at promoting themselves, social media pros…
…but when it comes to autoresponders?
Something about an autoresponder causes a lot of resistance. They often end up on the back burner.
Everyone “knows” they need to be writing them.
But how many actually are?
Believe me, I know the feeling. I wrote plenty of autoresponders for my own clients before I even buckled down and wrote my own.
I don’t want you too make the same mistake.
The fact is, if you do it right, autoresponders can be pretty easy to take care of.
Now, that doesn’t mean you won’t need someone to help you write them or set them up…ahem.
Let’s take a look at 10 tips you can use to help get your autoresponder off the ground.
1. Do Some Planning
One of the biggest mistakes I see with autoresponders is there’s no planning to them. You don’t want to just willy-nilly slap up a couple of emails and call it a day.
You need to plan out the path you want your readers to take. Have a beginning, middle and end.
2. Be Yourself
we’ve all had to face the blinking cursor on the white screen of death before. As a chronic overthinker, I’ve been there too.
Stop overthinking and be yourself. Write your emails like you were writing to a friend. Keep your personality infused in them.
3. Add Value
You want to treat your email list really well. These are the people who took the time to actually sign up for your mailing list.
That means they sort of like what you say and sort of trust you.
Remember that and then build upon it. You want to give so much value to your list it will be a no-brainer for them to buy when the time comes.
Eww this is the icky part. People have an aversion to pitching, you are not alone in this one.
But, keep in mind, you’re never actually going to sell anything unless you ask people to buy. It’s just the way it goes.
A segment of your autoresponder has to have a pitching component to it. It is the final outcome (cue music).
5. Call to Action
Speaking of pitching, you better believe your emails have to include a call to action. And when I say emails, I mean every single email.
Now, that doesn’t mean you’re putting a “buy now” link in every email. But you want to consistently ask your readers to perform a task.
That could be replying back to you with answers, clicking a blog post, downloading a gift, and (hopefully) clicking that “buy now” link when you do include it in the email.
6. Good Subject Lines
No one is ever going to buy from you if they don’t actually open your email.
I’ll say that one again: don’t make crappy subject lines.
You know from your own inbox there are plenty of emails you send right to your trash or spam.
Because the subject lines didn’t instill an ounce of interest, curiosity, excitement or trust in you.
Keep that in mind when writing your own.
7. Have a Flow
The best autoresponders have a flow to them. They mention something interesting in email 3 that gets the reader curious, but don’t bring it up again until email 5.
That’s called an “open loop” in “the autoresponder industry.” (It’s ok, you can lol at that).
The loop does two things. First, it helps build up our old friend curiosity. And second, it makes people stay interested in your email series longer and pushes them to keep reading.
8. Keep a Schedule
The best part of an autoresponder is that it’s really a set it and forget it system of marketing. You only need to write your series once, and then sporadically go back and tweak it.
One thing you want to do when you get your series going is let your readers know from the start what the schedule will be.
You don’t want to tell them they are signing up for your list then bombard them with 15 emails in 15 days.
Give people a heads up on how the schedule is going to work so they know what to expect.
9. Give a Bonus Bonus
Most people are going to sign up for your email list because you are offering them some sort of bonus, an incentive.
This starts the good feels between you and your readers, but don’t end it there. Keep it going by offering them extra bonus’s through your series.
I like to drop a surprise bonus towards the end of the series, or just after the original series has finished.
Those who have stuck with me and kept opening will be rewarded with a nice little gift.
10. Just Do It
I’ll save my best tip for last. Stop thinking about getting an autoresponder and just do it.
You need to be building your email list now. Even if you can’t fathom writing a 7 or 10 email series, start with 3 emails.
Hell, start with a Welcome email.
Let people know you are aware they’ve signed up for your list, it’s the least you can do.
There you have it.
Hopefully these tips are going to help you make strides with your email autoresponder series.
If you still need help?
Click here to give me a shout.