Links Lineup: Content Strategy
I will be sharing the best stories and articles I’ve read about content strategy every month.
As you know by now, I read a lot of content. Part of it is to keep myself educated on the latest tools and trends. But, well, I also just like to read.
In this feature, I’m going to highlight a bunch of links centered around marketing topics. Things like content marketing, search engine marketing, and tools you can use to make marketing easier. I don’t want to overwhelm you. So you’ll see just a few links in each category, the best of the best.
This post is your reading destination for all the marketing links you see on social each month. I read it all, so you don’t have to.
Away we go!
Top Lead Generation Software Tools – Ask anyone in business, no matter the type, and the biggest thing they need are leads. In this post by Software Advice, you’ll find a couple of great tools and a good overview of the features you should be looking for.
Lead Generation Goals Calculator – One of the big places where brands make mistakes in lead generation is not understanding their goals. Hubspot helps solve that problem by creating a calculator you can use to help figure out your lead gen goals.
Using WordPress for Lead Generation – Most sites today run on WordPress, but did you know there are lots of cool little tricks you can use to capture more leads through WP? In this post from WP Beginner, you’ll learn exactly how to up your game.
Building Influence with Content – Most every brand has a blog, but are you using it to build influence with both your customers and other brands in your industry? Top Rank Marketing Blog has a nice post that gives you three steps to build influence using your content.
Content Predictions for 2017 – There’s no better way to see what’s going on with content marketing than to talk to the biggest names in the business. And that’s exactly what Contently does in this post, highlighting 23 predictions for content in the coming year.
Social Media Friendly Content – It’s almost always more difficult to write short and snappy content than long form content. Nowhere is that more clear than with social media. Hootsuite has it figured it out and shared some of their best strategies for how to make your content be more clickable.
Getting Started on YouTube – Let’s face it, video marketing is exploding right now. If you’ve been thinking about getting your brand on YouTube this post from Social Media Today, is the perfect place to start. You’ll be up and running in no time.
Video Marketing Tips – Most experts consider this year to be the point where video marketing is really going to explode. This post on LinkedIn is going to show all those who are thinking about getting into video marketing the things to pay attention to and be on the lookout for.
Jumping into Live Video – Tools like Facebook, Snapchat, and Instagram are all helping brands dip into live and interactive video. If you’ve been thinking about getting into live video too, this a great podcast episode on Social Media Examiner to listen to.
That’s all for this month. Read just a few of these posts and implement even a few of the tips and you’re going to see a difference.
Now, it’s your turn. Did you come across any awesome posts the past few month that you thought were amazing? I’d love to hear all about them, so share away in the comments.