Starbuck’s Omni-Channel Approach to Holiday Marketing

Well, it’s that time of year. The holiday season is upon us and there’s no doubt you’ve been getting emails from brands that are hoping you’ll spend your hard earned cash with them.

But what about other channels? After all, there is a lot more potential out there to reach customers if your brand is using a multi-channel marketing approach.

Note: This post was written by me but a website issue caused it to be posted under another name.

The State of Marketing Technology

Let’s face it, technology is pretty awesome. Without it, we wouldn’t have iPhones, Tesla cars or Domino’s Pizza chatbots.

So, it shouldn’t be a surprise that new technology is changing the face of marketing and how brands operate. In fact, there is an entire industry around it this marriage between traditional marketing and a new technology called Martech (because everyone loves a snappy name).

Note: This post was written by me but a website issue caused it to be posted under another name.

7 Great Examples of Interactive Ads

Interactive ads are a great way for marketers to really engage with consumers directly. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.

Here are 7 examples of interactive ads that highlight the power and success of using this type of marketing in your own strategy.

Note: This post was written by me but a website issue caused it to be posted under another name.

Mastering Financial Dashboards: The Key to Collaboration

The role of Budget managers and CFOs is evolving as they become more closely involved in the strategy and planning side of business. And while CFOs and budget managers have always had plenty of insights and data to offer the rest of the management team, they have often been relegated to ‘number crunchers.’

Now, by leveraging financial dashboards and mastering data analytics, these financial professionals are in a better position to strategically contribute to the critical business decision process.

Note: This post was picked up from the client’s blog and featured on the Proformative blog as well.

The Benefits of Big Data (and How to Avoid Getting Lost in It)

Big data has been one of the most popular buzzwords in organizational strategy for the last few years. If you’ve heard the term, but aren’t quite sure its exact definition, this one from Gartner should help:

“Big data is high-volume, high-velocity and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and process automation.”

The promise of more data on customers and business processes is a good thing, right? For many, the answer is a resounding yes. After all, the potential is endless.

Note: This is a ghostwritten post.

Chatbots 101: What Marketers Need to Know

There’s little doubt you’ve probably heard about chatbots being one of the biggest new marketing trends of 2016. In fact, they are expected to grow even more over the next few years.

But, there is still a lot of confusion out there on what chatbots are exactly, and how they can help marketers over the long run.

In this post, we’re going to give you a high-level overview of chatbots. What they are, why they are gaining in popularity, and how your brand might be able to use them.

Think of it as chatbots:101.

Class is in session.

Note: This post was written by me but a website issue caused it to be posted under another name.

The Complete Guide to Messaging Apps

Grab your phone and look at the screen.

Now, count how many messaging apps you currently have on your phone. The chances are very good you have at least one and as many as five or six.

Can you say the same for any other type of app?

Do you have five fantasy football apps? Three music players? Four image editors?

It goes to show you just how important messaging apps have become in our daily lives. And, when you take into account the potential of the newest trend in messaging — chatbots — there’s no doubt you’re going to be seeing a lot more of them in your day.

Note: This is a ghostwritten post.