Why Headlines Matter (and My Best Trick to Improve Them)

If you’ve ever done the tiniest bit of exploration into the world of successful copywriting you’ll find out that there is one thing that is just as important as the copy…

…the headline.

But, you might think, the copy is where I sell, who cares about the headline?

Who cares?

The reader does.

If you can’t get the reader to even take a second glance at your headline, you’re screwed.

You could have the best copy in the world…

…that no one has ever read.

Moral of the story? Don’t do that.

Instead think about your headline, really think about it. How can you make your headline appeal to the people you are targeting?

You make it about them. NOT about what you are selling…directly, at least.

Most people respond to headlines that showcase an offer or a benefit.

Think of it this way, which sounds better to you:

Headline: Lose Weight With this Book

zzzzzzzzz……

Headline: The Easiest Way to Lose 10 Pounds in 30 Days With No Gym

Now that sounds a little bit more interesting doesn’t it.

The first headline is boring. It doesn’t give us anything special or interesting about it. It’s too generic.

The second, now we’re talking. This book tells us this book can help us lose 10 pounds in 30 days, it’s easy and we don’t need a gym membership.

That’s something that can pique the interest of people.

Now, headlines don’t just apply to writing sales copy. They apply to everything.

From selling books to houses, if you can’t grab the attention of people right off the bat, you’re already fighting an uphill battle.

So where else can you use headlines?

Here are a few examples:

* Email subject lines
* Blog posts
* Guest posts
* Social media posts
* Landing pages
* Email opt-in boxes
* Amazon pages
* Newsletters
* Books

Getting the picture?

If you sit down and practice your headlines, you’re going to see an improvement, and that improvement will translate into more sales and more money.

The key though is actually practicing.

Here’s a good technique you can try:

Step 1: Grab Pen and Paper (or Laptop)

Step 2: Write practice subject lines

Yup, it’s that simple.

Let’s try it in action.

Here’s your book: 20 Time Management Tips from Experts

We want this book flying off the virtual shelves, so let’s practice a few headlines:

1. 20 Expert Tested Time Management Tips
2. Tired of Having No Time? Learn Real Time Management Tips from the Pros
3. These 20 Proven Time Management Tips Will Change Your Life
4. ….and so on

Are any of these home runs? Meh, maybe not, but maybe on headline 5 there is a real winner. You won’t know unless you spend 5 minutes just banging out as many headlines as you can.

Once you get the practice under your belt, you will end up noticing your headlines are becoming dramatically better. It won’t be a coincidence that your open and click rates will also skyrocket as well!